TELECOMS: Here is just a sample or two of the subjects — affecting the industry and its discerning consumers — I've written about over the last few years mainly for Communications International Magazine.
mobile portals: a growing list of European carriers are publicly launching mass market internet portals. But there are increasingly strong warnings that there are just too many players.
mobile phones: the health risks — there is no scientific evidence to support the view that using mobile phones damages health. But that doesn't mean the industry can ignore increasing public concern about them. This piece looks at why the mobile business needs to change the way it behaves.
e-business: hello dotbams — telcos are still optimistic that helping their customers develop e-business will provide great new revenue streams. But with Internet-only companies out of favour the hope is that expansion will come from dotbams — old economy firms who are still keen to dotcom their bricks and mortar businesses. Some telcos are switching strategy.
branding strategy: brand builders — telcos which don't have strong, sustainable brands are increasingly at risk of being taken over by operators that do. But building a brand is more than just logo positioning and pretty packaging.
news analysis: shopping spree — any company which has spent $10 billion on optical technology start-ups, in a bid to win carrier customers, might be worried about the fall in demand. Not so, says Cisco, which is determined to turn a problem into an opportunity.
what do we do now? — europe's mobile operators are frantically re-examining their plans and profit forecasts for third generation networks. What their debtors and shareholders want is a clear strategy, and the sooner the better.
hotspots mean business — wireless hotspots using public access local area networks in airports, hotels and even on Japanese trains may face temporary problems like the rest of the telecoms industry. But the mid-term predictions are for massive growth.
