MARKETING: I've been writing about marketing in all its forms for years. Magazines I've written for include 'Marketing', 'Marketing Week', 'Marketing Direct', 'Event', 'Promotions & Incentives', and 'Incentive Business'.
I tend to focus on a wide range of issues for marketing directors and their staff. Just to give you a flavour, some of the areas I cover are listed below:
- branding, media; customer relationship management (CRM), supply chain marketing; copyright, acquisitions, auditing, exhibition research; experiential marketing, sports venues, male marketing; lead generation, stand safety, training.
- corporate/christmas gifts/vouchers & incentives; sourcing; specialist print; fixed fee/insurance; and the roles that cameras/film photography, pens and desk accessories, and music play in promotional marketing.
