Ferrari garage, British GP, Silverstone 2005
FORMULA ONE: I've been following this most glamorous of sports for nearly 25 years, when we used to get whisked away by helicopter from pontoons on the Thames to see how the latest photocopier could disseminate results to the world 'in a matter of minutes', and pits were something everyone had access to.
Times have changed. I've increased my output over the last five or so years, but now I write about how F1 teams use IT (Information Technology) for competitive advantage in a very different era.
Sauber HQ, Hinwil, Switzerland, 2004
Also over the last few years, I've become quite specialised at demystifying the technology and business associated with F1 so, as well as helping the fans understand how the technology ticks in their favourite team, non-F1 companies can also benefit and learn how to manage their own operations more effectively.
The links below should give you some idea of the writing I do for the motor racing industry, when it appeared in the publications that covered it ('The Times', 'The Business', 'The London Evening Standard'; 'F1 Weekend', and 'J').
I've also just completed a book for Virgin looking at the business and technology associated with F1 (see link below). With all this talk about the sport deserting these shores for pastures and markets new, I hope it makes a refreshing change to read about what we do well. And British F1 isn't dead; far from it.
